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Online Program

Global MBA with a concentration in Marketing online

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Program Overview

Gain an extensive understanding of market research, data collection and analysis, and business to business marketing in our Global MBA with a concentration in Marketing online. In this AACSB-accredited program, you will also study managerial decision making, competitive strategy and program development and explore the interaction of business relationships in a global marketplace.

We offer five start dates each year, and you can complete your degree in as few as 16 months.

$14,999 Total Tuition
as few as 16 months Program Duration
36 Credit Hours
$14,999 Total Tuition
as few as 16 months Program Duration
36 Credit Hours

UHV offers one of the most affordable MBA programs in the nation.

View full overview [+]

In this program, you will gain:

  • An understanding of the scope of market research, buyer and industrial applications, and research methodologies, including research design, data collection and analysis, report writing and presentation
  • Comprehension of the current business environment on business-to-business marketing and purchasing
  • An awareness of current practices in business-to-business marketing and purchasing, including concepts, theories, institutions and events
  • The acumen to analyze a changing global environment
  • The skills to apply functional knowledge to address cross‐disciplinary issues in a global marketplace
  • A broad understanding of cultural differences to address organizational issues from a global perspective
  • The ability to apply theories, models or tools to solve global business issues

This program prepares you for roles such as:

  • Operations Manager/Director
  • Marketing Manager/Director
  • Product Manager
  • Marketing Analyst
  • Brand Manager

Are you looking for something different? Explore our full range of online MBA programs.

Need more information? Submit this form to speak to one of our representatives.

Tuition

The Global MBA with a concentration in Marketing online program offers the same affordable, pay-by-the-course tuition to all U.S. residents. All fees are included in the total tuition.

$416.64 Per Credit Hour
$14,999 Total Tuition

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Fees

A $25 application fee is required; applications will not be processed without it.

Applicants are admitted to the University only for the semester for which they apply. Students who do not enroll in the semester for which they have been admitted and want to be considered for a different semester must reapply and pay the application processing fee again.

Applicants will be considered for admission under the policies in effect at that time. Admission is not automatic. If a student has attended another collegiate institution prior to updating the application, the student must provide an official transcript of all work attempted.

Calendar

UHV online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Next Application Deadline*
Start Classes:

*Application and all documents must be submitted by this date.

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Start Date Application Deadline Document Deadline Registration Deadline Tuition Deadline Last Class Day
01/21/2020 01/11/2020 01/15/2020 01/15/2020 01/16/2020 03/13/2020
03/23/2020 03/13/2020 03/22/2020 03/17/2020 03/18/2020 05/15/2020

Ready to get started? Begin your application today!

Admissions

The admission process is the first step toward earning your online degree. Find out the requirements for the Global MBA with a concentration in Marketing online, what additional materials you need and where you should send them. The requirements include:

Official transcripts from previous institutions
GPA of 2.5 or higher
One statistics course
Official transcripts from previous institutions
GPA of 2.5 or higher
One statistics course

The admission process is the first step toward earning your degree and expanding your opportunities. We've streamlined the process to help you get started quickly and easily. Students interested in the Global MBA with a concentration in Marketing online program must meet the following requirements for admission.

View full admission requirements [+]

  • Submit graduate application and $25 application fee
  • Bachelor's degree from an accredited university, with minimum 2.5 overall GPA
  • One foundational course in statistics
  • GMAT waiver available if:
    • Applicant has completed a graduate or professional degree from an accredited college or university; OR
    • Applicant has a current GRE score (less than five years old) of 292 or higher (verbal and quantitative sections combined); OR
    • Applicant has an undergraduate GPA of 3.0 or higher in the last 60 hours of coursework from an accredited college or university; OR
    • Applicant has (i) an undergraduate GPA of 2.50-2.99 or higher in the last 60 hours of coursework from an accredited college or university AND (ii) earns a grade of B or better in the first nine hours of graduate business coursework
  • Official transcripts from all colleges/universities attended and any other required documents

    Official transcripts, test scores and other materials that come from third-party sources may be emailed or mailed from the granting institution(s) to:

    Email address:

    Mail address:
    University of Houston-Victoria
    3007 N. Ben Wilson Street
    Victoria, TX 77901
    ATTN: Fasttrak Admissions/University College

Have a question? Call us at 888-728-6625.

Courses

For the Global MBA with a concentration in Marketing online, the curriculum includes 36 semester credit hours including 10 core courses (30 credit hours) and two electives (six credit hours).

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You are required to take all of the Core Courses listed as well as two Elective Courses.

Students must take the following courses. BUSI 6531 must be taken first, and MGMT 6369 must be taken as the last course.

BUSI 6351: Business & Society in the Int'l Environment

Duration: 8 weeks   |   Credit Hours: 3

To understand corporate social performance, business ethics, issues management, stakeholder management, corporate governance, the natural environment, and consumer protection to promote responsible business practices.

ACCT 6351: Financial Reporting & Analysis

Duration: 8 weeks   |   Credit Hours: 3

This course focuses on how to use financial statement information to make business decisions. The emphasis is on financial statement analysis and interpretation of financial disclosures to help improve risk assessment, forecasting, and decision making.

ECON 6367: Global Economics

Duration: 8 weeks   |   Credit Hours: 3

This course is designed to develop a global mindset for decision-making. Emphasis is on the process of globalization, international trade, and exchange rate dynamics.

MGMT 6352: Management Information Systems

Duration: 8 weeks   |   Credit Hours: 3

Evidence-based decision making integrating business intelligence techniques, data management, data analytics, information system management, and technology related privacy, ethical, and security concerns.

MGMT 6377: International Management & Leadership

Duration: 8 weeks   |   Credit Hours: 3

Theoretical and practical rationale for international business activities; delineation of macro-environmental factors and international institutions that affect global business; policy concerns raised by the dynamic international environment; political, legal, and cultural environment; implementation of global strategies for smaller companies and multinationals.

MKTG 6377: International Marketing

Duration: 8 weeks   |   Credit Hours: 3

Global marketing environment, concepts, and theories that are required to analyze the global market and to develop global marketing strategies.

FINC 6352: Financial Management

Duration: 8 weeks   |   Credit Hours: 3

This course covers fundamental concepts and methods of corporate finance, including risk-return framework, asset valuation, cost of capital, capital budgeting, distribution policy, capital structure, and working capital management.

MGMT 6367: International Operations & Supply Chain Management

Duration: 8 weeks   |   Credit Hours: 3

Design, planning and execution of international operations, including acquisition of resources, location of production facilities, logistics, and operational mechanisms to match global supply with demand.

FINC 6367: International Finance

Duration: 8 weeks   |   Credit Hours: 3

This course discusses foreign currency, international equity and bond markets around the world, and covers the hedging and forecasting techniques and tools used to measure and reduce risks faced by multinational corporations in global markets.

MGMT 6369: International Business Strategy

Duration: 8 weeks   |   Credit Hours: 3

Using an international consulting project, this course focuses on value creation through strategic formulation and implementation of strategies in the global marketplace.

Students must take the courses listed below.

MKTG 6372: Marketing Research

Duration: 8 weeks   |   Credit Hours: 3

Research issues, methods and applications in marketing. The scope of market research, buyer and industrial applications, research methodologies including research design, data collection and analysis, report writing and presentation.

MKTG 6373: Seminar in Business to Business Marketing

Duration: 8 weeks   |   Credit Hours: 3

Impact of the current business environment on business-to-business marketing and purchasing; current practice in business-to-business marketing and purchasing, including concepts, theories, institutions, and events; managerial decision-making and competitive strategy and program development.

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