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Communicating Effectively Is the Number 1 Skill Employers Want

Employers commonly seek candidates with practice-based hard and soft skills. Soft skills help people build connections, solve problems, mediate conflict and communicate effectively. Some of the most important soft skills that employers consistently look for are critical thinking, creativity, leadership, positive attitude, strong work ethic, collaboration and communication. Regardless of what field a potential employee specializes in, these soft skills are versatile and transferable to any position.

Communication skills are essential in any profession, and knowing how to communicate with coworkers, managers and clients is crucial to success. An online Bachelor of Arts or Bachelor of Science in Communication from the University of Houston-Victoria (UHV) can prepare you to thrive in a competitive job market and communicate clearly. These degree programs can help students learn to develop and deliver messages in various formats to diverse audiences.

Communication Is at the Core of Any Business

Communication is central to daily life. The exchange of verbal information and careful listening is just the beginning. Written communication, body language, facial expressions and tone of voice we use impact the message we portray to others. Communication is at the core of any organization, and it affects the way a business operates. Poor communication can create misunderstandings, unmet expectations and frustration. Here are a few examples of successful business interactions:

  • Peer-to-peer communication. Productive peer-to-peer communication affects a work environment in many ways including morale, engagement, collaboration, satisfaction and productivity. Coworkers who can communicate clearly with one another can help establish respectful relationships by fostering understanding and welcoming diverse viewpoints. Close peer relationships and shared camaraderie encourage employees to go above and beyond. Managers or team leaders can successfully model a commitment to building strong relationships for employees by being open-minded, receptive, honest and direct. When coworkers feel welcome and included in an environment that promotes open communication, the overall business can be more successful.
  • Management communication. Managers who don’t communicate effectively may find it hard to lead. Without feedback and clear instruction, employees lack motivation and engagement and find it difficult to collaborate with their peers. Leadership communication directly affects employee engagement, productivity, retention, innovation and problem-solving. When employees have clear and concise communication from managers, they spend less time looking for content they need to do their job.
  • Client/public communication. Effective communication helps businesses build trust with clients and potential customers. Client communication includes emails, phone calls, invoices and body language. Actively listening to a client’s needs can help professionals provide them with what they need and anticipate any changes. Communication with the public and clients establishes trust, maintains successful bonds and encourages loyalty. Businesses that are transparent, compassionate, self-aware and flexibile can maintain customer respect and satisfaction and quickly remedy any errors or misunderstandings.

Next Steps

If you’re interested in learning vital communication skills, an online Bachelor of Arts or Bachelor of Science in Communication may be right for you. Combining practical, real-world experiences with theoretical knowledge, these online programs can help hone your ability to navigate a world where organizations and individuals must work together, even if culturally and geographically different. In addition to communication skills, students gain knowledge of social media platforms, content management, intercultural perspectives and technical writing and editing skills.

Learn more about the University of Houston-Victoria’s online Bachelor of Arts or Bachelor of Science in Communication programs.

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