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Why Earn A Degree in Communication?

Verbal, nonverbal and written — communication is integral to our lives. It is a growing field of study and one of the broadest higher education majors, allowing students to develop a variety of skills and pursue many rewarding careers.

Communication studies can be tailored to specific applications:

  • Journalism, social media, and television and radio broadcasting
  • Intercultural and multi-linguistic communications
  • Politics and public administration
  • Performance arts, speech and rhetoric
  • Business administration, industrial relations and corporate communications
  • Marketing, advertising and public relations

But what exactly is a communication major? According to PrepScholar, it is the "study of communicating, interpreting and analyzing different types of information."

The website DegreeQuery defines it as "the study of human interaction and expression. Students of communication seek to understand theories of oral, written and multi-media communication and how to apply those theories to persuade, inform, educate and entertain others."

Communication majors learn how to research and analyze information and communicate those findings through writing and speaking. In addition, they develop a critical awareness of how effective communications are the backbone of personal interactions, business relationships and the dissemination of information through media. Communication majors also become proficient in comprehension, interpretation, writing and speaking, which encourage critical thinking and problem-solving.

Why a Communication Major?

So, what can a communication major bring to the table? A lot, according to the National Communication Association. Graduates with communication degrees have the knowledge and skills — the ability to communicate with others and the ability to write and edit documents — employers are seeking.

The website offered three advantages to obtaining a degree in communication:

  1. Employees with a communication degree become a valued asset in organizations, political circles and corporations through the knowledge and skills they gained in school.
  2. According to the 2018 National Association of Colleges and Employers (NACE), communication courses provide the knowledge and skills essential to being hired regardless of the college major.
  3. Many students graduate from communication programs with a commitment to ethical and civic-minded communications as well as a desire to use their education to make a difference in the world.

Job Variety, Prospects Virtually Unlimited

Armed with a B.A. or B.S. in Communication, you can find employment as a brand manager, marketing manager or copywriter, to name just a few roles. You may also serve in various capacities in public relations or in digital, broadcast and print journalism. Job opportunities are available in the private, government and nonprofit sectors.

Both degree programs are offered in an online format by the University of Houston-Victoria and each can be finished in as few as 16 months.

These online courses are taught by experienced faculty and focus on moral philosophy, rhetorical strategies, research design and statistical analysis in social sciences as well as select courses in science, literature, history and language.

The online degree programs are designed to develop the writing, speaking, desktop publishing and intercultural communication skills organizations demand. Not only does the online program offer leadership and problem-solving skills, it also builds a foundation of principles and practices to respond to communication problems and opportunities.

Learn more about the University of Houston-Victoria's online B.S. in Communication and B.A. in Communication programs.


Communications-Major: Making the Decision to Major in Communications

PrepScholar: Should You Be a Communications Major?

Degree Query: Why You Should Pick a Degree in Communications

National Communication Association: Why Study Communication?

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