Influence. Entertain. Inform. If a career built on those objectives sounds good to you, then a degree in communication might be right for you.
Communication majors are well-equipped for the job market because they've gained the ability to assess the needs and preferences of their audiences. According to The Balance Careers, they also possess other key skills such as:
- Creativity to devise effective ways to communicate their messages
- The ability to write in a variety of styles including creative, persuasive, descriptive and journalistic
- The ability to integrate photos, video and audio into their communications
This leads to job opportunities in many fields. Advertising, marketing, public relations and journalism are just a few.
Variety of Job Opportunities
A communication degree offers the skills and knowledge that form the foundation of many job opportunities in the private, government and nonprofit sectors, according to the National Communication Association.
The Balance Careers highlights a few of the career options for communication majors:
- Public Relations Specialists think strategically about how to influence public perceptions of their organizations through the media. Typical duties include writing press releases, organizing media events and working one on one with media. According to the Bureau of Labor Statistics (BLS), PR specialists earn a median yearly salary of $60,000 (May 2018).
- Brand Managers position their company's products and services to gain an advantage over the competition. They consider price, packaging, accessibility and consumer experience to gauge consumer reactions to their products. They use advertising, promotion and public relations to develop comprehensive campaigns. According to PayScale, brand managers earn an average of $70,636 per year (September 2019).
- Media Planners select the right mix of media outlets for advertising campaigns to reach consumers based on their web, viewing, reading and listening habits. According to PayScale, media planners earn an average annual salary of $49,474 (September 2019).
- Social media managers help organizations leverage their brands within social media by analyzing patterns of communication. Social media managers must have good writing and persuasive abilities that appeal to users of social media outlets like Facebook, LinkedIn and Twitter. PayScale estimates the average salary for social media managers at $50,040 per year (September 2019).
- Human Resource Specialists are responsible for recruiting employees, orienting new staff, creating training programs, building staff awareness of company policy and more. According to the BLS, the median salary for a human resources specialist is $60,880 per year (May 2018).
- Meeting/Event Planners develop compelling themes and effective promotions to bring a target audience to a special event by analyzing the interests of consumer groups, members of professional organizations and special interest groups. Along with good writing and public speaking skills, an eye for detail and a knack for organizing can help them consider the needs of both presenters and attendees. BLS reports a median yearly salary of $49,370 (May 2018) for meeting and event planners.
Many Career Paths Available
The broad base and versatility of a degree in communication opens opportunities for a variety of careers in many different fields.
A B.A. or B.S. in communication through online programs like the University of Houston-Victoria might be a great choice for you, especially if you don't have time to travel to and from campus for traditional classes. The programs offer the knowledge and skills to be successful in many careers.
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