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Increase Your Career Options With a BA in University Studies

Earning a bachelor's degree is the smart way to gain an advantage in the job market or improve chances for promotion, but choosing a major can be overwhelming. If that decision is difficult, consider that not choosing a specialized field of study may be the better choice.

A Bachelor of Arts in University Studies (also known as a general studies degree) enables students to customize a multidisciplinary education that includes STEM subjects, business courses, the arts and humanities, languages and more.

In fact, today's employers place a premium on that kind of far-reaching undergraduate experience. The American Association of Colleges & Universities surveyed executives and hiring managers and found they "… overwhelmingly endorse broad learning and cross-cutting skills as the best preparation for long-term career success."

 University Studies Graduates Are Ready to Step Into a Variety of Fields

Students can customize the B.A. in University Studies online program from the University of Houston – Victoria. Therefore, it is ideally suited for students who have not settled on their career paths but who want to earn a degree in order to be competitive.

Moreover, Degree Council, an online resource center for higher education, notes that "a bachelor's degree program in [university] studies could give you a solid foundation for the graduate school entrance exam."

The primary advantage of a multidisciplinary degree is that the U.S. Bureau of Labor Statistics (BLS) and the National Association of Colleges and Employers report that employers place more value on job prospects' critical thinking and communication skills than their college majors.

The BLS lists these positions among jobs that university studies graduates are prepared to step into:

Education, Training and Library Occupations, including roles like museum archivist and curator, library media specialist and teacher aide and assistant.

Candidates for entry into those professions — such as archivists, for instance — need analytical, computer, customer service, organizational and technical skills, according to Zippia career experts. The university studies program allows students to delve into many of those subjects.

Management, including brand and risk managers and facility and property managers:

Social media is "changing the way brands interact with their customers," Vlad Calus writes in Planable, a marketing content provider. "It's essential that you start looking to brand managers at least for inspiration for crafting the vision of business and sticking to it with both hands."

Sales, including advertising and insurance sales, modeling and travel agents:

"Sales makes the world go 'round," Lydia Varga writes in Forbes, adding, "… as long as you have people's best interests at heart (with an eye for growing your business), you already have the making of a great salesperson."

Business and finance, including accounting and auditing, human resources and meeting and convention planning:

"What matters most" — more than the narrow technical training of a major-specific degree — is "an undergraduate experience that advances critical learning outcomes (knowledge of human cultures and the physical and natural world, intellectual and practical skills, personal and social responsibility, integrative and applied learning) …," Lynn Pasquerella writes in Harvard Business Review.

Office and Administrative Support, including desktop publishers, emergency response dispatchers and bank tellers:

"The desktop publishing industry is experiencing double-digit growth and will continue to flourish and keep pace with software and technological innovations for years to come," according to Entrepreneur.

Prepare for Success with a Degree in University Studies

Students who customize their undergraduate experience can gain a broad knowledge base that employers value and the flexibility to choose from a variety of career paths.

For instance, students in the UHV online BA in University Studies program can choose from courses such as:

  • Intercultural Communication
  • Technology & Problem-Solving
  • Introduction to Statistics
  • Introduction to Radio & TV
  • Principles of Management

Courses like these build the skills and mindset that lead to the "capacity to think critically, communicate clearly and solve complex problems," — aptitudes that 93% of employers value.

Learn more about University of Houston – Victoria's Bachelor of Arts in University Studies program.


Association of American Colleges & Universities: Employers Agree: College Degrees Are Worth It

DevDigital: Who Taught You Complex Problem Solving Skills?

Entrepreneur: Desktop Publishing

Forbes: What Makes a Good Salesperson?  

Harvard Business Review: Yes, Employers Do Value Liberal Arts Degrees

Indeed: 15 Jobs You Can Get with a General Studies Degree General Studies Bachelor's Degree

Planable: The Life of a Brand Manager: Expectations vs. Reality

U.S. Bureau of Labor Statistics: Occupational Outlook:
Education, Training, and Library Occupations
Management Occupations
Sales Occupations
Business and Financial Occupations
Office and Administrative Support

Zippia: Museum Technician Overview

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